Where does Beyond Meat belong in the grocery store?

Demand for meatless meat is so high that restaurants are having trouble keeping up. But among the vegan meat-replacement brands, Beyond Meat is the retail supermarket leader, boasting on its website that you’ll “find it in the meat aisle.” But will you?

Beyond Meat® Expands U.S. Retail Distribution Within Multiple National and Regional Grocery Chains

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Beyond Meat Launches The Beyond Burger® in The Meat Section of Nearly 200 Jewel-Osco Supermarkets Across Illinois

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