What Is Visual Merchandising? - Great Northern Instore

Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales. Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a Read more

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What Is Visual Merchandising? - Great Northern Instore