In response to China's ban on female models showcasing undergarments online, Chinese livestream fashion companies have adopted a new approach by featuring male models in their videos.
Mr Xu, who is the owner of a livestream business, stated that he doesn't understand the fuss about the male models allegedly taking female jobs.
Chinese men take to modeling lingerie on livestreams after China bans females from doing so - - News from Singapore, Asia and around the world
Men pose in lingerie on online shopping livestreams after China bans female models
The lingerie market - France
Lingerie companies using scantily-clad male models to get around China censorship rules - Daily Star
China Bans Women From Modeling Lingerie, So Men Are Doing It
China's ban on female models leads to men modeling lingerie
Lingerie: Latest News, Photos, Videos on Lingerie
Chinese men model lingerie after censors stop women from doing so
China replace female lingerie models with men - Scoop Upworthy
Lingerie: Latest News, Photos, Videos on Lingerie