Many of you know that I am an avid film photographer. However, this article isn't going to be about the merits of shooting film, but the value of Fujifilm's film simulations. For those who don't shoot Fujifilm digital, I completely understand their confusion over our collective fanaticism with the film simulation profiles. Most manufacturer's JPEG profiles are average at best. The Ricoh GR-3's Positive Film is nice and Canon's standard JPEG profile is very good. However, in general, you're best to shoot RAW and create your own look in post-processing via LR, Capture One, Exposure, etc. In contrast, when you use a Fujifilm digital camera, you're dealing with a company that has been making photographic film since the 1930s. No current major digital camera manufacturer has ever created photographic film, so Fujifilm has a unique advantage over all of them. In addition to film, Fujifilm also produces paper, chemistry and photographic printing labs. Yes, Fujifilm understands colour and the unique look of film within the digital realm better than any other manufacturer, so it's no wonder that Fujifilm digital photographers love using their unique digital film simulations. With the introduction of the new Classic Neg film simulation on the X-Pro3, []
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