New:Cotton Underwear – Parade

Not your mom’s cotton underwear — flirty, retro, and sustainable (it uses 95% less water than conventional cotton!).

Parade

Cheeky New:Cotton

The 5 Best Women's Underwear of 2024

The low-rise trend doesn’t have to be for you — Parade’s full-coverage brief hits new heights with the held-in feeling you love. Breathable, flexible

Parade Women's Re:Play High Waisted Briefs - Eightball 3XL

Parade Introduces Gender Expansive Underwear Range, New:Cotton

Parade Launches Gender-Expansive Underwear

Chloe Cherry Fronts Parade's New:Cotton Launch

Does Parade Underwear Make You Feel Good About Yourself?

Direct-to-consumer Underwear Brand Parade Valued at $200 Million

Parade Women's Re:Play Dream Comfort Brief, 2 Pack: Fir Green