Maidenform Launches New Magic Slimming Shapewear Collection

Maidenform is the first U.S. brand to bring the lightweight, targeted support of LYCRA ® FitSense™ technology to market WINSTON-SALEM, N.C. --(BUSINESS WIRE)--Mar. 15, 2019-- Maidenform , America’s No. 1 shapewear brand owned by HanesBrands , in partnership with The LYCRA Company , has introduced

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