Glossy Pop Newsletter: Inside the runaway success of Anine Bing's Nico Bag

In November 2021, Anine Bing launched the Nico Bag, a $350 baguette style in a houndstooth fabric. It sold out within 24 hours and accumulated 4,500 new email sign-ups by those entering a waitlist to purchase when replenished.

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Glossy Pop Newsletter: Inside the runaway success of Anine Bing's

Glossy Pop Newsletter: Inside the runaway success of Anine Bing's

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ANINE BING Nico Bag

My new home office is slowly coming together. When I started designing the space, I wanted it to feel airy, spacious, and minimal. I spen

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Incredibly excited to be taking over NYC for the Nico Bag launch! Pinch me moment 🥰 @aninebingofficial