Sportcal profiles the Nike brand, focusing on its sponsorship strategy, the significance of the Jordan brand and the Netflix / ESPN sports docuseries The Last Dance, and Nike's response to contemporary issues of COVID-19 and Black Lives Matter.
Brands connect with digital natives - Sportcal Insight Magazine, Issue 3
Nike terminates Spartak Moscow kit supply deal after UEFA Russian
Nike revenue has almost doubled since 2010, but how did they do it? - Verdict
How Nike Became the Leading Force in the Sports Industry
Study: Nike tops social promotion brand rankings with US$527m in sponsorship value - SportsPro
The Nike Brand: Empowering Athletes and Redefining Branding
Nike's updated Track + Field branding is based on acceleration arrows
In Media Value, Nike Wins First Quarter
Nike Strategy - FourWeekMBA
How Nike Became the Leading Force in the Sports Industry
Overview Of Nikes Social Media Channels How Nike Created And Implemented Successful Strategy SS
Player-first strategy for sportswear brands - Sportcal Insight Magazine, Issue 4
Nike