For a brief moment in fashion history, Von Dutch was the biggest brand in the world. In the early 2000s, Von Dutch – a casual line of denim, T-shirts, jackets and trucker hats, all featuring an instantly recognizable Von Dutch logo – showed up everywhere from rowdy college campuses to the red carpet in Hollywood. Von Dutch was also a staple in our television diet: from MTV and beyond, the biggest stars in the world, including Paris Hilton, Madonna, Britney Spears, Gwen Stefani, Jay-Z, Dennis Rodman, Justin Timberlake and Ashton Kutcher, all wore the label, intrinsically linking the brand (and especially the trucker hat) to that very specific era of celebrity.
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