The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

What is 'deinfluncing?' New TikTok trend calls out mainstream fashion

On 'Sour,' Olivia Rodrigo Is A Lowercase Girl With Caps-Lock Feelings : NPR

Eleanor Crowther on LinkedIn: #udderlyamazingfarmers

TikTok 'de-influencers' want Gen Z to buy less - and more

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam

The Rise of the “Influencer”. TikTok sensations and Instagram stars…, by JD Triolo

TikTok shop: Deinfluencing isn't the end of consumerist influencer culture - Vox

Influencer: The New Science of Leading Change, Second Edition: Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071808866: : Books

Forget the influencers. Here come the 'deinfluencers