Zara Kicks Off First Lingerie Collection With New Campaign - PAPER Magazine

Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.

Zara Launches First Lingerie, Sleepwear Collection

Zara Launches First Lingerie, Sleepwear Collection

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Zara Just Launched Its First-Ever Lingerie Collection

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Zara Launches First Lingerie, Sleepwear Collection

Zara Just Launched Its First-Ever Lingerie Collection

Zara launches its first lingerie collection - HIGHXTAR.

Shop the Zara Lingerie Collection That Prioritizes Comfort and Style

Zara Just Launched Its First-Ever Lingerie Collection