Long before online ordering, the Sears Roebuck mail order catalogues were the only way that the rural population had to buy a variety of merchandise.
History of everyday people
Vintage Mail Order Houses That Came from Sears Catalogs, 1910s-1940s - Rare Historical Photos
Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co. This facsimile of the 1923 Thrift Book of a Nation
1923 Sears & Robuck Co. Catalog
Business history American retailing history of American retailing institution biography
Catalogues and Counters: A History of Sears, Roebuck & Company
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A New American Consumer Culture
The 20th-Century Retail Mecca That Was Sears, Roebuck & Co.
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How the Sears catalog revolutionized the way blacks shopped
Sears catalog: How mail-order shopping unintentionally combatted racism - Vox