The Origin of Ford's “Built Ford Tough” Slogan

When Ford advertisers came up with the prototype slogan in 1979, “Built Ford Tough,” they had no idea what kind of success it would have.
When Ford advertisers came up with the prototype slogan in 1979, “Built Ford Tough,” they had no idea what kind of success it would have.

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Ford hopes for Nike-like success with 'Built Ford Proud' ads

Ford hopes for Nike-like success with 'Built Ford Proud' ads

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