Ship my Pants — The Strategy Behind Kmart's Edgy Commercial

             Kmart has reinvented the Blue Light Special and it’s… well, a bit blue.  Perhaps too blue for traditional television and that’s part of the unique strategy.       The original discount department store has pulled a little sophomoric potty humor out of isle ten in hopes of gaining more attention in a retail marketplace dominated…

KMart Commercial 2013 Ship My Pants 🇺🇲 #commercial #advert

The art of the print media apology

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New K-Mart 'Ship My Pants' Commercial Is Hilarious [Video]

Kmart's ad campaign Ship my pants went viral in 2013 with a

Ship my Pants — The Strategy Behind Kmart's Edgy Commercial

Kmart's Edgy 'Ship My Pants' Ad Goes Viral

An old Kmart ad promoting their free shipping service caused quite

Controversial Kmart Ship My Pants Commercial from 2013