Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

Brewbound Voices: The Beverage Brand Architecture Continuum (Exploring Specific Tactics for Launching New Beverage Products)

Brand Relationship Strategies: 5 Ways Brands Interact - BMB

Family Branding – Designing Multi-Product Branding Strategies

Brand Table

Sub-branding explained from scratch

Branding Strategy Insider, Exploring The Value Of Sub Brands

The Importance of Brand Architecture for Your Sub Brands

Blog - Page 2 of 148 - Marketing Insider Group

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