Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of

Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.

Beyonce and Adidas end Ivy Park collab

IVY PARK Sales Plummeted More Than 50% In 2022

Beyoncé's IVY PARK adidas Collection Sales Dropped 50% Last Year

Sales Of Beyoncé's Ivy Park Clothing Line With Adidas Fall 50%, Suffering From Weak Demand

Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles - WSJ

Beyonce looks effortlessly elegant in her new 'Black Pack' Ivy Park ensembles

Sales of Beyoncé's 'Ivy Park' streetwear line with Adidas fall far below expectations, report says - Bizwomen

Beyoncé's IVY PARK and Adidas PARK TRAIL Collection - 💋 Plus Size Fashion + Beauty & Lifestyle

Beyoncé severs ties with Adidas as collaboration range sales fall £172m short of target - Daily Star

Beyoncé's Latest Adidas x Ivy Park Collection Features Swimwear

Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles - WSJ

Beyoncé Parts Ways With Adidas Ending Their 4-Year Partnership

Beyonce, Adidas to relaunch Ivy Park clothing line as 'gender neutral