An analysis of brand identity. I’ve been admiring Patagonia, the outdoor apparel brand, from afar.
Purpose: Beyond Profits: Unveiling the Power of Purpose Driven
Patagonia: A Purpose-Driven Brand Built on Action.
Patagonia's Focus On Its Brand Purpose Is Great For Business
Patagonia's purpose-driven Marketing Strategy - The Strategy Story
Powering Your Brand's Growth with Purpose-Driven Marketing
Patagonia Marketing Strategy: Weaving Sustainability into Brand
Branding Blog Posts – designstripe Blog
The IKEA® customer experience
Patagonia Case Study - Using Brand Purpose
Design tips, tricks and tutorials from designstripe.
3 Purpose-Marketing Lessons From Innovative Brands