Lululemon Strikes Deal With Peloton for Fitness Content, Will Ax

Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.

Lululemon strikes five-year partnership with Peloton for content, apparel - BNN Bloomberg

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After fighting over connected fitness, Peloton and Lululemon join forces - MarketWatch

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Peloton Stock Surges on Lululemon Deal. It's Losing a Rival. - Barron's

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