Peloton's leaked brand strategy document gives a sense of how they build a wildly valuable business

There are 4 key questions that help to shape the unique position of the brand

Peloton: The antidote to laziness - Blind Squirrel

Peloton Business Model In A Nutshell - FourWeekMBA

You Are Your Business Model

7 brand building steps that doubled Peloton's business - brandgym

May 2022 issue of In Business Magazine by InMedia - Issuu

Modern Retail+ Report: The new CPG limited-edition and product drop playbook - Modern Retail

Peloton: The antidote to laziness - Blind Squirrel

Is Peloton spinning gold or treading water?, by David Haberlah

In Peloton's brand strategy, value in old-school advertising

262: Another Shake-Up In The Peloton C-Suite Plus Our Interview With Susie Platt

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