Perfolastic Reducing Girdle, 1934

Perforated Rubber Girdle, 1934It’s not surprising that women who hadn’t paid much attention their waist measurements in the 1920s found themselves desperately trying to reduce their waists and hips when the clinging fashions of the 1930s appeared. The early thirties fashion silhouette was long and lean, and bias cut gowns clung to every figure flaw.…

January, 2014

Delineator, witness2fashion

Delineator, witness2fashion

Chew Gum for Beauty, Part 2: Wrigley Ad, 1932

1920s underwear witness2fashion

Koret Purses, Aris Gloves, 1934

1920s underwear witness2fashion

Koret Purses, Aris Gloves, 1934

Perfolastic Reducing Girdle, 1934

Chew Gum for Beauty, Part 2: Wrigley Ad, 1932

Delineator, witness2fashion

Koret Purses, Aris Gloves, 1934