Kroger's Test Finds Plant-Based Foods Make Sense In The Meat Department

A 12-week test at 60 Kroger-owned supermarkets showed plant-based meat sales grew significantly when they were merchandised next to traditional meats.

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Live Naturally Kroger Mid-Atlantic Spring 2023 by Alive Publishing

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PBFA & Kroger Store Test — Plant Based Foods Association

PBFA & Kroger Store Test — Plant Based Foods Association

Dylan Palmer on LinkedIn: Great to see a year of work come to life!

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EXCLUSIVE: Kroger Enables Consumers to Eat Their Way to Better