Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Lingerie Insight February 2012, PDF, Bra

Brand history

Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing

Does the United States Patent and Trademark Office Perpetuate

The Unstoppables: How brands can engage with the over-50s

Lingerie Insight - September 2011 by XXX DW Releasers Extra

Brand history

The Unstoppables: How brands can engage with the over-50s

Large outlet stores spur new growth for Hanesbrands

Mother Nature as Brand Strategy: Gender and Creativity in Tampax

Calaméo - THE BEST OF INTIMA AUGUST 2016

HanesBrands Inc. - Playtex Launches #PlaytexPositivity Campaign to

Playtex's Commitment