Project Rock Through The Work

Dwayne Johnson’s anchoring philosophy for success is simple—put in the work. His latest Project Rock collection reflects that sentiment, training gear engineered to help you push past boundaries and earn sweat equity. Extending Under Armour’s overarching “The Only Way is Through” campaign and the next frontier for the brand, Project Rock takes on that mantra, focusing on “The Work” and how that momentum helps people push themselves to be better than what they thought possible.

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