Women Drive Majority of Consumer Purchasing and It's Time to Meet

Women spend more time than men each day making purchasing decisions for their families. Why don't more businesses, large and small, think of women first when creating new products and services?

How to Create a Buyer Persona (Free Buyer/Audience Persona Template)

Analysis of Feminism in Consumerism Research

Analysis of Feminism in Consumerism Research

The consumer is changing

Car ownership is expensive but necessary for most Americans - Vox

What are the four levels of consumer buying decisions? - Quora

Understanding Women through Consumer Behaviour!

Annuity Resources for Your Clients - Annuity Solutions

Winning the confidence game: Three ways women can boost their financial confidence - BMO Wealth Management

Factors Influencing Consumer Decisions, Principles of Marketing

Men vs. Women: Who's Better with Money?

Women Are the New Decision Makers – And Advertisers Are Missing Out

If Women are the driving force behind consumerism, why is retail designed for men? – Birmingham Business School Blog