RETHINK Retail #SHIFTHAPPENS Series 6

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This document discusses predictions and insights about the 2021 back-to-school shopping season from various retail and consumer experts. Retailers are expecting record spending on back-to-school items this year as shopping returns to a more normal pattern compared to 2020. However, there is still uncertainty around in-person learning and some consumers remain anxious. Retailers are utilizing convenient options like curbside pickup to make shoppers comfortable. Experts also note a permanent shift towards more online shopping and the growing influence of social media on consumers' shopping journeys.

Good job Target,' shopper groans at lines stretching around store

20 Statistics for Your Back to School Digital Marketing Strategy

Capital One's Annual Back-to-School Shopping Survey Finds That More Parents Think They Are Having the (Money) Talk, Teens Aren't Getting the Message

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Maximize Your Retail Success in 2021

RETHINK Retail #SHIFTHAPPENS Series 2

Tim Thiel (@timwthiel) / X