Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion

Reebok has struggled with sluggish sales since Adidas bought the brand for $3.8 billion in 2005 to compete with Nike in the U.S. market.

Adidas To Sell Reebok To Authentic Brands Group For $2.5 Billion - Donovan Moore Fashion Book

Reebok Sold to Authentic Brands Group for $2.5B - Morning Chalk Up

Photo by: STRF/STAR MAX/IPx 2020 11/5/20 Stores remain boarded up as owners fear civil unrest in the wake of election results. (East 14th Street, New York City Stock Photo - Alamy

Reebok

Photo by: STRF/STAR MAX/IPx 2020 11/5/20 Stores remain boarded up as owners fear civil unrest in the wake of election results. (East 14th Street, New York City Stock Photo - Alamy

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Adidas Agrees to Sell Reebok to Authentic Brands - WSJ

adidas Reebok Sold to Authentic Brands Group 2.5 Billion

adidas - Page 125

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Adidas to divest Reebok for $2.5 billion to Authentic Brands Group

Adidas sells Reebok for up to €2.1bn to Authentic Brands

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Reebok Sold to Authentic Brands Group for $2.5B - Morning Chalk Up