Following a roughly six-year hiatus from music, Rihanna is returning in the splashiest way possible. The residual effects for her Fenty brand will be paramount. According to a 2016 study by the NPD Group, Rihanna's fan base, sometimes referred to as "the Navy," is 3.7 times more likely to buy products from her than the average big-name celebrity, which is the highest rating that any celebrity has had. A television audience of 100 million may not only boost Fenty's sales from existing fans but also encourage more people to enlist in the Navy.
Rihanna Shares New Super Bowl Teaser in Savage X Fenty Game Day Collection
Rihanna touched up her own makeup during the Super Bowl and this is the product she used
Super Bowl 2023: Pregnant Rihanna Wears Loewe, Custom Alaia
Shop Rihanna's Iconic Super Bowl Halftime Makeup For Under $40
Rihanna Touches Up Using Fenty Beauty at the Super Bowl
Rihanna Applies Makeup During Super Bowl Halftime Show - PureWow
Shop Rihanna's Iconic Super Bowl Halftime Makeup For Under $40
How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty
Pregnant Rihanna Touches Up With Fenty Beauty Compact During Super Bowl Halftime Performance
Rihanna Plugs Fenty Beauty During Super Bowl Halftime Show, 2023 Super Bowl, Fenty Beauty, Football, Makeup, Rihanna, Super Bowl
How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty
Rihanna pays homage to her Fenty Beauty brand during epic Super Bowl LVII Halftime performance
How the SuperBowl Propelled Rihanna's Co-Marketing Showcase
Super Bowl 2023: Rihanna's Fenty was big marketing winner