What Fenty can gain from Rihanna's Super Bowl halftime show - Glossy

Following a roughly six-year hiatus from music, Rihanna is returning in the splashiest way possible. The residual effects for her Fenty brand will be paramount. According to a 2016 study by the NPD Group, Rihanna's fan base, sometimes referred to as "the Navy," is 3.7 times more likely to buy products from her than the average big-name celebrity, which is the highest rating that any celebrity has had. A television audience of 100 million may not only boost Fenty's sales from existing fans but also encourage more people to enlist in the Navy.

Rihanna Shares New Super Bowl Teaser in Savage X Fenty Game Day Collection

Rihanna touched up her own makeup during the Super Bowl and this is the product she used

Super Bowl 2023: Pregnant Rihanna Wears Loewe, Custom Alaia

Shop Rihanna's Iconic Super Bowl Halftime Makeup For Under $40

Rihanna Touches Up Using Fenty Beauty at the Super Bowl

Rihanna Applies Makeup During Super Bowl Halftime Show - PureWow

Shop Rihanna's Iconic Super Bowl Halftime Makeup For Under $40

How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty

Pregnant Rihanna Touches Up With Fenty Beauty Compact During Super Bowl Halftime Performance

Rihanna Plugs Fenty Beauty During Super Bowl Halftime Show, 2023 Super Bowl, Fenty Beauty, Football, Makeup, Rihanna, Super Bowl

How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty

Rihanna pays homage to her Fenty Beauty brand during epic Super Bowl LVII Halftime performance

How the SuperBowl Propelled Rihanna's Co-Marketing Showcase

Super Bowl 2023: Rihanna's Fenty was big marketing winner