Ivy Park and Popeyes: Rival Collections Put the Spotlight on the Branding Power of Color - The Fashion Law

By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with adidas in January. The new collection marks the first time that the Grammy winner has held full control of her Ivy Park line, which she launched in 2016 as a joint venture with Topshop owner Sir Philip Green; she has since bought of Green. It also marks an opportunity for adidas to boost sales in the critical North American market.

Ivy Park and Popeyes: Rival Collections Put the Spotlight on the Branding Power of Color - The Fashion Law

Courts Calls for First Sale Briefings in Customized Nikes Lawsuit

Océane Carvalho on LinkedIn: Very interesting article on the power of Color Branding by The Fashion Law…

HyperX Releases Limited-Edition HyperX x Naruto: Shippuden Gaming Collection - LastCall.news

IVY PARK Archives - Trapital

Popeyes Has Released Marketing Photos Resembling Beyoncé's Ivy Park x Adidas Collection and Items Are Actually Available to Purchase! – Fashion Bomb Daily

LOVE SKIT (YAOI) - Diamond Book Distributors

Nashville Scene 10-13-22 by FW Publishing - Issuu

BBTS Sponsor News: TF MP Lio Convoy, Predators, Harley Quinn, Iron Fist, The Shining and More - Transformers