Why Y2K Fashion Is Rooted In Nostalgia & Lost Time

Recently I wondered if my current fashion choices – and the still-burgeoning Y2K trend – were somehow a way to go back in time and recapture the moments I felt I’d missed out on.
Alice Doleman in her latest pair of flared jeans.
Alice Doleman in her Lizzie McGuire flatforms.

Miss Sixty's made in Italy Y2K

What if Nostalgia Isn't What It Used to Be?

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

Back To The 2000s: Y2K Aesthetic, A Sweet and Optimistic Spice

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

Nostalgia and Cultural Revival of Y2K Fashion – Rewind Resale

Y2K is back: on the runway and the street we can't get enough of

The resurgence of Y2K fashion in 2022, by CODE

Gen Z Has Brought Back Y2K in a Major Way—But Why?

Kurt Andersen: From Fashion to Housewares, Are We in a Decades

Nostalgia Ultra: Why Y2K Fashion is Back

Nostalgia Ultra: Why Y2K Fashion is Back