S-shaped curve and phases of diffusion (Source: author`s elaboration).

Diffusion of Innovations, 4th Edition eBook by Everett M. Rogers, Official Publisher Page

The S shaped curve represents the cumulative rate of adoption (or

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Pankaj's Blogs – My words is my KAS i.e Knowledge , Attitude & Skills..

Collective patterns of social diffusion are shaped by individual inertia and trend-seeking

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