SKIMs Brand Deconstruction – Kauerbach

KATHRYN AUERBACH USC Annenberg Student Journalist MAY 17TH, 2022 "Having the freedom to experiment and try new things is what makes fashion so much fun," Kim Kardashian West said in an interview about creating her shapewear company, Skims (Trudeau, 2020). Her creative intentions went too far when the company's original name, Kimono, was canceled for…

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