Sainsbury's takes fight against Tesco Price Promise ads to

Supermarket chain mounts £150,000 legal challenge over adverts that claimed cheaper own brand goods

Price promise hi-res stock photography and images - Alamy

St Luke's showcases the scale of the Ocado Price Promise in bold new campaign – Marketing Communication News

Sainsbury's takes fight against Tesco Price Promise ads to judicial review, J Sainsbury

Aldi and Lidl square up to Sainsbury's and Asda over price promise

Who is Tesco's Aldi Price Match campaign benefiting most: Tesco… or Aldi?, Comment and Opinion

Sarah Butler, Page 188 of 199

Tesco Mobile calls out competitor price hikes in food pun ad campaign

Supermarket shake-up: is a price war just the start? – The Irish Times

Sainsbury's Brand Match campaign misleading watchdog finds, Consumer affairs

Tesco takes on the discounters at their own pricing game

Sainsbury's edges ahead in marketing war despite Tesco's Price Promise ASA victory

Is price-obsessed marketing helpful or harmful to supermarket brands' reputations?

Sainsbury's loses battle but hopes to win war over Tesco's price promise