What Will Sanrio's New Leadership Mean For Hello Kitty? : NPR

A new CEO is steering a company that's seen years of slumping revenues and whose home market of Japan has an aging population. But "don't count out Hello Kitty," says an author of a book about Sanrio.
A new CEO is steering a company that's seen years of slumping revenues and whose home market of Japan has an aging population. But don't count out Hello Kitty, says an author of a book about Sanrio.

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Ways Sanrio Is An Essential Part Of Kawaii Culture, 58% OFF

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What Will Sanrio's New Leadership Mean For Hello Kitty? NPR, 42% OFF

Hello Kitty Hooks Generations On Cute, Kitsch : NPR

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What Will Sanrio's New Leadership Mean For Hello Kitty? NPR, 42% OFF

Hello Kitty Hooks Generations On Cute, Kitsch : NPR

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