Helmut Lang Seen by Shayne Oliver busts out in bralettes at New

These bras aren’t what you’d call practical, but they might be brilliant
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
With light boards blazing and an enormous hunk of industrial something-or-other planted in the middle of the runway, designer Shayne Oliver presented his capsule collection for Helmut Lang. And finally, deep into the final days of this week of runway shows, came something that left you with your mouth ajar, your senses overloaded and your mind racing.

5 Things to Know About Shayne Oliver's Take on Helmut Lang: Spring 2018

At Helmut Lang, Shayne Oliver's bras aren't practical. But they might be brilliant. - The Washington Post

New York Fashion Week: The top spring 2018 trends include bra tops, Americana and a school bus full of yellow dresses - Los Angeles Times

This Bra Bag Is the Best Invention I've Ever Seen

At Helmut Lang, Shayne Oliver's bras aren't practical. But they might be brilliant. - The Washington Post

5 Things to Know About Shayne Oliver's Take on Helmut Lang: Spring 2018

Fashion: Helmut Lang has that bra-shaped handbag you wanted

At Helmut Lang, Shayne Oliver's bras aren't practical. But they might be brilliant. - The Washington Post

Helmut Lang Recruits Hood By Air's Shayne Oliver to Design a Special Capsule Collection - PAPER Magazine

Helmut Lang Seen by Shayne Oliver busts out in bralettes at New York Fashion Week

Bra Bags Anyone? Seen By Shayne Oliver for Helmut Lang Is Now Available - Daily Front Row

Helmut Lang Seen by Shayne Oliver busts out in bralettes at New York Fashion Week