Reels, Shorts and TikTok: How do advertisers divide spend

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

Shorts: How to make and upload Shorts in 2024

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How to Create Shorts: Your 2024 Guide

In , TikTok, Reels battle, creators don't expect a big payday