Shorts popularity sparks concerns over impact on long-form

Short-form videos, popularized by platforms like TikTok and Instagram Reels, attract users with their concise and easily consumable format. Despite 's foray into this realm with Shorts, ad revenue from short videos lags behind that of long-form content.
Short-form videos, popularized by platforms like TikTok and Instagram Reels, attract users with their concise and easily consumable format. Despite 's foray into this realm with Shorts, ad revenue from short videos lags behind that of long-form content.

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concerned that Shorts will cannibalize long-form video

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