Why You Shouldn't Use Your Brand Color on Buttons

Many apps use their brand color on their call-to-action buttons. Doing this may seem like a harmless act of branding, but it can actually hurt the user experience. Brand-colored buttons can lead to…

48 Call-to-Action Examples You Can't Help But Click

Which CTA Button Color Converts the Best?

Is Your CTA Button Color Hurting Conversions?

Design tokens & assets, Design Data Platforms 101

Should your buttons be the same color as your brand? : r/web_design

Color Psychology in Marketing and Branding is All About Context

Bright Colors in UI Design: Benefits and Drawbacks, by tubik

Design&Prototype Marketplace

11 Luxury Colors Your Brand Should Incorporate in Your Next Design