Blue Blood, Hiding Stains, Skewed Representation: What Ads On Pads Get Wrong

Such ads hold the power to either aggravate the existing stigma that surrounds the topic or to start a revolution to normalise periods.
Advertisements need to be more inclusive and real when they show periods and menstruating people to market their products.

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Why is blue liquid used on pad and tampon commercials? Everybody knows that blood is red. What is the point of concealing this fact? - Quora

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This sanitary napkin ad shows red blood instead of blue liquid, and it is such a relief

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Blue Blood, Hiding Stains, Skewed Representation: What Ads On Pads Get Wrong