Sports Direct

Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Frasers Group opens flagship Sports Direct store at Metrocentre

Sports Direct mocked for spelling error on back to school kit - Nottinghamshire Live

Sports Direct - Brilliant Brighton

Sports Direct's brand new flagship store is now open! - Manchester Arndale

Sports Direct to sell Dunlop brand to Sumitomo

Sports Direct Launch: Image Gallery

SportsDirect.com - Whitefriars Shopping

Sports Direct - Apps on Google Play

Sports Direct reveals plans for new London superstore and gym, News

Sports Direct Stepping Up? - Sport for Business

Sports Direct headquarters that employs 4,000 people could move out of Derbyshire - Derbyshire Live

Sports Direct Sheffield Sports shops in Sheffield Meadowhall

Sports Direct Atria Watford: Shopping Centre, Watford