Spotify hopes to change the podcast-advertising game with Streaming Ad Insertion, which let advertisers track performance of their spots.
Downloads vs. streams: What advertisers need to know
SPOTIFY LAUNCHES VIDEO PODCASTS GLOBALLY - FindYourSounds
Spotify & Podcast Advertising in 2024 [Best Practices + Strategies] - NoGood™: Growth Marketing Agency
Expands Music Catalog and Podcasts Ad-Free for Prime Members - WSJ
TechScape: how Spotify may have just quietly changed podcasts forever, Podcasts
The future of digital audio is interactive
Spotify Launches Audience Network In India for Podcast Monetisation
Spotify's Audiobook Rollout Sparks Fears Of Unfair Payment For Authors—But Some Welcome Competition To Audible
Taking Podcast Ads To The Next Level
Spotify introduces a new ad format for podcasts that puts clickable cards inside shows
Spotify's new Podcast Streams can promote your show
WPP & Spotify announce first-of-its-kind global partnership