Influencer Marketing Industry - How It Started and What Is Its Future?

Influencer marketing is a type of social media marketing. It is a rapidly growing industry, having grown from $1.7 billion in 2016 to $13.8 billion in 2021.
Endorsing or promoting a brand or a business using celebrities or well-known public figures is a well-established practice for decades. Recently, brands have shifted and turned their focus to influencer marketing. The captive audience those influencers enjoy has not gone unnoticed by savvy businesses. At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated following. These individuals are

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