Brand Equity is a qualitative measure of the brand’s positive recognition or goodwill in the minds of the consumers considering the brand as an independent entity. Brand Equity is the tangible and intangible worth of a brand. The degree of premium that a brand can charge on its offering is a direct measure of the equity it possesses with its customers. Brand Equity is kind of power that the brand has over its competitors or the generic brands and is developed over time.
What Is Brand Equity? - Definition, Components & Measurement - Lesson
How to Do Market Research, Types, and Example
Digital marketing - Wikipedia
Brand Equity: Definition, Importance, Examples & Much More
Chapter 8 (developing a brand equity measurement and management system)
Brand Equity: Definition, Importance, Elements and Examples
What Is Brand Awareness? Definition, How It Works, and Strategies
Brand Equity: What it Is & Why It's Key to Your Business
Chapter 8 (developing a brand equity measurement and management
Brand Equity: What it Is & Why It's Key to Your Business
What Is Brand Value And Brand Equity And Why They Matter? - FourWeekMBA