Superdry Stock Plunges 16% But Neymar And Sustainability May Come

While the U.K. fashion group is struggling due to protracted store closures resulting from Covid-19 restrictions, a brand reset is underway.

Neymar Jr X Superdry

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Superdry - @neymarjr fronting our organic cotton underwear collection. #GrowFutureThinking #OrganicCotton #Neymar #Superdry

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Superdry signs up Neymar Jr to front organic cotton underwear launch