SKIMS: The Marketing Strategy Behind Kim Kardashian's Shapewear

SKIMS, founded by Kim Kardashian, is a powerhouse in shapewear. We uncover their marketing strategy.

Kim Kardashian's Skims brand is now worth $4 billion

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How Skims Marketing Strategy Made Kim Kardashian's Brand a Success

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Scarcity Marketing, and how Skims nailed it

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