Case Study #1: Spanx — Covering women's butt, by StartMode

Overview: Spanx is a woman’s undergarment company that has grown from comfortable pantyhose to adding other offers like bras, underwear, leggings active & more. It was founded in Atlanta in 2000 by…
Overview: Spanx is a woman’s undergarment company that has grown from comfortable pantyhose to adding other offers like bras, underwear, leggings active & more. It was founded in Atlanta in 2000 by…

Spanx introduces new butt shapewear to keep your behind looking

SPANX, Higher Power Short, Soft Nude, S at Women's Clothing

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Sara Blakely of Spanx: Smooth Operator - WSJ

Spanx Case Studies Sara Blakely Teaches Self-Made

SPANX, Power Open-Bust Mid-Thigh Bodysuit, Soft Nude, S at

PDF) From the corset to Spanx: shapewear as a marketplace icon

Looking for a total transformation? You’re in the right place. This sculpting mid-thigh shaper is lightweight and powerful and hits at your natural

OnCore Sculpting Mid-Thigh Short

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It's the Great War of Kim Kardashian's Skims Versus Spanx—but What Shapewear Do Women Really Want?

My own butt' Spanx inspiration: Billionaire inventor

Spanx Case Studies Sara Blakely Teaches Self-Made

PDF) From the corset to Spanx: shapewear as a marketplace icon

Sara Blakely of Spanx: Smooth Operator - WSJ