Supreme: a brand and a cult — Julia Makhalova

Supreme is not a brand—it is a cult. Supreme serves a mediating function between a need of self-transcendence and its fulfilment. Originally inspired by American conceptual artist Barbara Kruger’s Supreme Box Logo, it embodies the main principle of her work: “I shop therefore I am.” Standing for the

Julia is a brand strategy consultant, creator of 100 days with feelings project 

5 Pillars for Brand-Building Nirvana

Julia M. Satov: The Corporate Revolutionary Championing Equity from the Inside

IKEA has just opened its first Planning Studio in Manhattan, and

Supreme Story Profile, History, Founder, CEO Fashion Retail Industry Companies SuccessStory

Julia Markiewicz, COO and Co-founder of Silent Eight, Joins the Endeavor Community - Endeavor Poland

IKEA has just opened its first Planning Studio in Manhattan, and

The Best Don't Get Caught: The Case of Supreme

Cult Branding

Julia Makhalova-Chi - BAMM