Tangerine - Lexicon Branding

Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]

OSP Home Furnishings Main Street Upholstered Guest

Leaves of Leisure wholesale products

The art – and science – of creating a brand name - The Globe and Mail

Citrus and ginger mocktail - Recipes

ING's Tangerine Dream – Namedroppings.

Zinzin How to rename your company

THE BEERDREDGE BEER FLAVOUR WHEELS

Tangerine: A Tangy New Banking Brand for ING Direct Canada

Is The Orange Peel Theory For Real? Experts Weigh In

Is The Orange Peel Theory For Real? Experts Weigh In

Convera - Lexicon Branding

Vintage Print Set of 2 Orange Lemon Poster Botanical Illustration

Consumer Research Backed Brand Naming

Examples of Nissim's responses in the naming to definition task

National Culinary Review (Nov/Dec 2019) by National Culinary