This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.. From Campaign US
Industry verdict: Tesco was right to ditch Value range
Industry verdict: Tesco was right to ditch Value range
We were wrong': Coffee brand pulls out of Tesco after learning
I compared cheap tea bags from Aldi, Lidl, Sainsbury's, Morrisons
Lidl wins logo lawsuit against Tesco
I used to work at Tesco and there's a secret perk many employees
Is this the end of evergreening? - Lidl vs Tesco trade mark dispute
Tesco brand value 2023
Tesco Axes Value Range due to Consumer Embarrassment
What happened to Tesco Value? – Thrifty Clair
Japan's Public Hates the New Inflation
Tesco rebrands Value range, Tesco
Industry verdict: Tesco was right to ditch Value range
Independent readers give their verdict on whether self-checkouts
2bn wiped off Tesco's value as profit overstating scandal sends