HOKA ONE ONE: The Anatomy Of Sports Fastest Growing (Crisis-Proof) Sneaker Star

The sports brandiverse has a not-so-new rising star: HOKA ONE ONE’s eye-watering 2020 revenue uplift (58% on 2019) shows how foregrounding women, inclusivity – elite athletics married to back-of-the-pack effort – and ‘high integrity’ style has made it the fastest growing running brand in the world.

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