’s long been the place to buy everything—books, tech, and even food—but until recently, it’s lacked in one major department: fashion. That’s all quickly changing for the e-commerce giant, though. Last year, debuted dozens of its own clothing brands. It also introduced the EchoLook, an Alexa-powered style assistant, and launched Prime Wardrobe, a try-before-you-buy system for clothes shopping, available to all Prime members. While you may be skeptical about shopping for something as personal as fashion in the same place you buy your batteries, we’re happy to report that so far, there’s plenty of potential for a stylish site. Here, the best women’s clothing and accessories on now.
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